COO, Partner

Glaucia, GHz's founder, is known for her technical rigor, transparency, and adaptability, offering clients in Latam a seamless research experience. Her ability to build trustful global relationships, particularly with research, design, and innovation professionals, is enhanced by her active EPIC membership.

With a background in ethnography and fieldwork, her degrees in Social Communication and Brazilian Sociology from UNIP and USP, respectively, affirm her qualitative research expertise across cultures.

COO, Partner

Glaucia’s partner, Eitan is a senior qualitative researcher focused on the tech sector. He propels the company's tech-driven projects, emphasizing the strategic use of digital platforms for enhanced value. He manages the planning and execution of GHz's most intricate studies.

Holding a Business degree from the University of São Paulo and a postgraduate degree in Design Thinking from Elisava, Eitan's journey began as a COBOL programmer in 1975, leading to significant expertise as a businessman and consultant.

Fieldwork manager

Alessandra is pivotal in ensuring the excellence of field operations at GHz, expertly coordinating participant recruitment, engagement, and journey throughout research projects. Recognized for her proactive problem-solving skills, she has been instrumental since the company's inception.

Researcher

Kate is a Language and Literature scholar with 8 years of academic research experience, currently pursuing a PhD. At GHz, she serves as a researcher and analysis expert, utilizing state-of-the-art technological resources. Fluent in French, Spanish, and English, her language skills enhance our projects in Spanish-speaking countries, making her an invaluable asset for our international endeavors.

Interpretation Expert

Helena, a professional interpreter since 2000, has a rich background of living and studying in diverse English-speaking cultures. This experience affords her unparalleled flexibility and acuity in understanding and navigating the nuances of communication across various research settings, including IDIs, workshops, and more, covering a broad spectrum of market categories.

Recruiter, Field Op

Holding a degree in Human Resources Management, Vanessa plays an important role at GigaHertz, GHz's fieldwork division. She is tasked with vetting participants and providing field support, ensuring the confidence and well-being of each participant during the research process, and upholding the quality standards of the overall process.

Moderator

Carla Schvaitser brings over 25 years of Qualitative Research experience to GHz, offering empathy and a strategic focus on insights across various categories and companies, including Meta, Spotify, and most of the major streaming platforms.

Moderator

Felipe has dedicated 20 years to qualitative and quantitative research across various sectors, including technology, finance, healthcare, and FMCG. He possesses specializations in Innovation, Design Thinking, and Behavioral Science, contributing to his broad expertise in these fields.

Moderator

Lucas's career in technology began 20 years ago, with the past decade focused on qualitative research. He has a solid track record in understanding trends across various industries such as IT, gaming, entertainment, and more. Lucas combines a deep knowledge of local cultures with strong English skills and a commitment to project goals, providing clients with a straightforward and effective collaboration experience.

Moderator

With a background in sociology, Claudia brings a deep understanding of human behaviors and practices to GHz. Her 15 years of experience span immersive fieldwork and qualitative research in technology, consumer goods, and finance, primarily in Brazil and Latin America. Claudia excels in translating complex behaviors into actionable insights for business decisions.

Researcher, Moderator

Carlos, an Anthropologist with extensive experience in Qualitative Research across academic, NGO, and business sectors, specializes in technology and healthcare studies in Europe and Latin America. As a UX researcher and educator, he is fluent in Portuguese, English, and Spanish, with a profound capacity for cross-cultural communication and attention to detail.

Data Scientist

With a Ph.D. in psychology and post-graduate studies in data science, João brings over 15 years of research experience across business and academic sectors. His work spans collaborations with corporations, universities, and government agencies in the United States, Europe, and Asia. At GHz, he serves as the Quantitative Research expert, leveraging his unique blend of quantitative analysis and qualitative insights to enhance interdisciplinary study integration.