Brazil hosts the most active startup ecosystem in Latin America, accounting for about half of all regional investment, despite having only 32% of the region’s population. But beyond numbers lies something deeper: a way of innovating rooted in adaptation.

Image: Porto Digital (Digital Port) is one of Latin America's main innovation districts, located in the historic Recife Neighborhood.

The EPIC Conference is back — and this year it takes us to Helsinki, from September 16 to 19. Hosted at Dipoli, Aalto University, it’s a gathering spot for anyone using ethnography to shape business, technology, and organizational futures. Ethnography — a qualitative approach rooted in close observation and contextual listening — gives teams the depth to turn human insight into practical strategy.

EPIC is a global network of researchers, designers, strategists, and leaders who apply ethnography as a foundation for its qualitative inquiry to real-world challenges.

Understanding purchasing power across markets is essential for maintaining consistent research standards. Comparing household incomes through exchange rates alone is misleading since it fails to account for local economic conditions. While purchasing power parity (PPP) offers a useful benchmark, it misses local economic nuances. A more accurate measure is disposable income—a truer reflection of spending power.

As 2024 unfolds, Latin America's market complexity deepens, presenting challenges and opportunities for Qualitative UX research.

Latin America's markets require a nuanced approach. Understanding the interplay of social, political, and economic factors is key. Leverage local expertise to adapt and thrive in this vibrant, evolving landscape, creating and improving solutions that resonate across this diverse region.

Sharper, highly segmented research strategies require reliable sources of participants from diverse populations, treated with due care and respect, and constantly renewed.

The newest iteration of our proprietary Qualitative Research Participants Panel adds a focus…

The increasingly frequent adoption or reinforcement of the ResearchOps organizational layer by research teams and agencies tells about the relentless search for productivity, scaling, efficiency, and consistency; consolidation of best practices; and increasing the overall value of studies and knowledge repositories.